If you have ever thumbed through “The Discipline of Market Leaders”, there are three essential business tactics – innovation (product leadership), operational brilliance (cost leadership) and customer intimacy (service leadership) – your business can execute that will drive your competitors off the deep end. The authors advise you pick just one of the above elements and unearth ways to apply it superbly well while staying competitive in the other two attributes. Only then will you stand out and become the market leader of your domain, where bigger apps and games as CSGO take all the market, and there are even sites online where you can get  CS:GO Matchmaking Rating systems and to find out how price affects elo boosting quality for the ELO video game.

Today, however, you will need to append two more attributes – using wordtree.io to manage  your marketing and increase your sale, and Social Responsibility Leadership – which is the ability to do good and to do it sincerely well.

Don’t believe in karma? Then it’s time to start having faith in reaping whatever you sow. Times have changed and today’s app consumers are not only concerned with how innovate or how economical or how responsive you are. They are likely to be very critical of you, both as an app developer and as a human being. It doesn’t matter whether you are an individual app developer or an organization. Consumers want to know how socially responsible you are.

30% of The Apptivist Studio’s app revenue is donated to Sea Shepherd, an international non-profit, marine wildlife conservation organization. Source: wallsave.com

Want to stand out among your competition? Then donate part of you app revenue to charity. Or allow users to donate to a charity of their choice.

Minke Rescue by The Apptivist Studio. 30% of its $1.99 download price tag goes to Sea Shepherd. Source: apptiviststudio.com

80% of consumers will switch to you if they deem you charitable, provided the price and quality are competitive. Being socially responsible offers one of the best chances for you to build user loyalty because users like doing business with companies or developers committed to making a positive impact on the world. And donating to charity is an easy way to measure how socially responsible you are.

Shopkick rewards users for walking into a store. They can then redeem the credits for merchandise or give them away to charity. Source: mullen.com

Users who download your app also feel positive about themselves because they would be associated with an app developer who cares about the world. They will spread the word.

So, yeah, whatever goes around does indeed come around.

References:
http://articles.latimes.com/2012/jan/25/business/la-fi-charity-firm-20120125

Featured art: www.evyp.gr

It turns out that bulls are not the only ones going berserk when they see red. Apparently men, too, are knocked a little senseless when they meet this color of power, fortune and joy.

Oddly enough, products with prices colored in red elicit an upbeat feeling in men. Men actually perceive greater savings on these products. Whoa!

Here’s an additional fact that will surely entice app developers: Although the percentage of male and female gamers are about equal nowadays, men outspend women 9 to 1 on virtual goods (MocoSpace, 2011).

Want your male app users to think your best deal is really a best deal? Then make the best deal price red! Source: Bejeweled Blitz

Armed with these two pieces of information, you can now cash in on a man’s weakness for the color red and get them to empty their pockets on your app. In your in-app purchase, color your price red. Or if you have a list of price options, color your “Best Deal” red. Make us men believe we are getting good value for our money.

And what about women? Surprisingly (or not), they are unmoved by any form of price coloring because they have a habit of meticulously analyzing a “best deal” before making a purchase decision.

It’s time to admit it. When it comes to the color red, men are shallow.

References:
Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions

A chum of mine recently shared a video on Facebook of his three-year-old daughter howling like a coyote as she danced and pranced away. It was ten seconds of such concentrated cuteness that I thought I might have a heart attack and die.

We so love our FB and Twitter because they allow us to be heard. And man, do we love to be heard. A cousin has no qualms about updating her status more than twenty times a day, ranting about work and boasting about her vibrant social life. Her equally bizarre coworker manages to tweet in excess of a hundred messages daily.

Your app should allow users to be heard. Better still, your app must allow users to brag about their accomplishments.

Temple Run allows a player to tweet their scores, be it their personal best or a record-smashing one. Source: http://www.talkandroid.com

Bragging rights is, well, our right. All of us need to be praised and accepted, and one way to fulfill this need is to brag about our activities, and hope to be commended. We have an insatiable ego and the longing to feel important. One of the channels to satisfy and the feed the ego’s daily cravings is to, well, brag.

EatWillGrow lets a proud user broadcast his score on Twitter. Source: http://blog.louisgray.com

Allowing an app user to brag about their deeds encourages continuous usage. Your app which tolerates bragging keeps its current users hooked because you let them continue bragging. They post their high scores and achievements on their Facebook timeline and tweet about them, knowing very well their friends will witness their triumphs.

 Bejeweled Blitz allows you to blow your own horn on Facebook. Source: http://jeremiahlee.com

Apps like Bejeweled Blitz go further than just tweets, integrating deeply with Facebook to provide competition among friends and encouraging continuous app play. A message pops up on your notification panel. Your high school mate has overtaken your highest score. Besides clenching your fists until your knuckles go white, what would you do? Fire up your own Bejeweled Blitz app and try to outdo him, of course.

Bejeweled Blitz lets Facebook friends compete with each other, encouraging continuous app play. Source: http://jeremiahlee.com

Moreover,  braggers lure new users who will likely be curious about your app every time some self-praising message appears on their Facebook timeline or Tweeter page. Downloading and trying out your app is very tempting indeed, when you have friends bragging about their feats with it.

To some, braggers are a downright narcissistic lot. But, unless you check yourself into a monastery, one’s ego can never be eliminated. Users are itching to talk big. Give in and activate that bragging module in your app.

Featured art: psychcentral.com