Paint Your In-App Deals Red To Hustle More Men Into Buying

It turns out that bulls are not the only ones going berserk when they see red. Apparently men, too, are knocked a little senseless when they meet this color of power, fortune and joy.

Oddly enough, products with prices colored in red elicit an upbeat feeling in men. Men actually perceive greater savings on these products. Whoa!

Here’s an additional fact that will surely entice app developers: Although the percentage of male and female gamers are about equal nowadays, men outspend women 9 to 1 on virtual goods (MocoSpace, 2011).

bejeweledWant your male app users to think your best deal is really a best deal? Then make the best deal price red! Source: Bejeweled Blitz

Armed with these two pieces of information, you can now cash in on a man’s weakness for the color red and get them to empty their pockets on your app. In your in-app purchase, color your price red. Or if you have a list of price options, color your “Best Deal” red. Make us men believe we are getting good value for our money.

And what about women? Surprisingly (or not), they are unmoved by any form of price coloring because they have a habit of meticulously analyzing a “best deal” before making a purchase decision.

It’s time to admit it. When it comes to the color red, men are shallow.

Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions

Want Free Advertisement For Your App? Then Make It Effortless For Users To Brag

A chum of mine recently shared a video on Facebook of his three-year-old daughter howling like a coyote as she danced and pranced away. It was ten seconds of such concentrated cuteness that I thought I might have a heart attack and die.

We so love our FB and Twitter because they allow us to be heard. And man, do we love to be heard. A cousin has no qualms about updating her status more than twenty times a day, ranting about work and boasting about her vibrant social life. Her equally bizarre coworker manages to tweet in excess of a hundred messages daily.

Your app should allow users to be heard. Better still, your app must allow users to brag about their accomplishments.

temple-runTemple Run allows a player to tweet their scores, be it their personal best or a record-smashing one. Source:

Bragging rights is, well, our right. All of us need to be praised and accepted, and one way to fulfill this need is to brag about our activities, and hope to be commended. We have an insatiable ego and the longing to feel important. One of the channels to satisfy and the feed the ego’s daily cravings is to, well, brag.

eatwillgrowEatWillGrow lets a proud user broadcast his score on Twitter. Source:

Allowing an app user to brag about their deeds encourages continuous usage. Your app which tolerates bragging keeps its current users hooked because you let them continue bragging. They post their high scores and achievements on their Facebook timeline and tweet about them, knowing very well their friends will witness their triumphs.

bejeweled-post Bejeweled Blitz allows you to blow your own horn on Facebook. Source:

Apps like Bejeweled Blitz go further than just tweets, integrating deeply with Facebook to provide competition among friends and encouraging continuous app play. A message pops up on your notification panel. Your high school mate has overtaken your highest score. Besides clenching your fists until your knuckles go white, what would you do? Fire up your own Bejeweled Blitz app and try to outdo him, of course.

bejeweled-competitionBejeweled Blitz lets Facebook friends compete with each other, encouraging continuous app play. Source:

Moreover,  braggers lure new users who will likely be curious about your app every time some self-praising message appears on their Facebook timeline or Tweeter page. Downloading and trying out your app is very tempting indeed, when you have friends bragging about their feats with it.

To some, braggers are a downright narcissistic lot. But, unless you check yourself into a monastery, one’s ego can never be eliminated. Users are itching to talk big. Give in and activate that bragging module in your app.

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Online Shopping

Going on a cyber shopping spree and don’t know where to start? It’s easier than ever to shop and save online.

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. … The largest of these online retailing corporations are Alibaba,, and eBay.

Thanks to the addiction accessibility of our smartphones, shopping for the latest and greatest no longer requires a trip to the mall. Skip the lines and cut down on search time just by shopping The Fifth Collection and keeping these top-rated apps at your fingertips! From gifts to gown rentals, your next amazing find — or routine purchase — is now closer than ever.

Consumers Are Irrational. One would think that with most apps being free or priced at $0.99, a $14.99 app would scare any potential users away. Au contraire! We, the irrational ones, always tend to value something more if that something is pricier. Exploit this irrational mentality to price your app higher. If you own a cool app that sits in a unique category, why should you give it out for free or sell it at $0.99? Why not put a premium on the app and make users perceive the app as valuable?

Consumers Will Not Have Perfect Information especially if your app sits alone in the blue ocean and is category-defining. Pricing your awesome app at $29.99 a pop may be a random act on your part, but consumers will have no idea. Why? Because there are no competing apps for them to compare your app against. How then would users react to your $29.99 app? If it’s pricey, it must be wonderful.

In the app world, all these are good and well only if your app is cool and makes a difference.

When copycats come in with similar apps at competitive prices, consumers will finally have something to compare your app against. And they will start making some rational decisions. Many will buy the cheaper, competing apps. And when you, at long last, run out of bullets in the price war, you will give your once overpriced app away for free, resulting in a second download spike, of course for this you also need to allow several payment options, from credit cards and paypal.

Then it’s back to the drawing board for the next killer app.

Consumer Decisions Through Scarcity and the Perception of Value by Yu-kai Chou
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Unique Selling Point + A Little Lie Will Up Your App’s Market Value

If You Resist Hyping Up Your App, You Effectively Lower Its Market Value. Every other app developer swindles – a little – and tells their users how extraordinary their app is. In order for your app to stay competitive, you really can’t remain perfectly honest about it. It is important to hype up your app even though you know, in reality, your app does not exactly perform to its hype.


Every competing app in the same category usually has a unique selling point (USP) that attempts to differentiate itself. Source:

Develop your app’s Unique Selling Point (USP) and hype it up relentlessly. This is an especially important undertaking if your app is fighting for survival in the red ocean full of similar apps.

Consider racing game apps. Every game claims to have the most amazing tracks, the best power slides and the highest performance racing action. Each has a USP which is pretty much hyped up. See examples below, with USPs in italics:

Eye-popping, visually amazing tracks
Astonishing physics
brings chaos to another level
Probably the best power slides in the world
Some of the highest performance racing action ever seen
The most critically-acclaimed racing simulation.
The most vibrant, super-charged racing game you’ve ever seen.

If you are thinking of developing another racing game app or any app that already has competition, you need to think about and create the app’s USP. Then hype it up.

See also: Convince Your App Users By Distorting Their Reality

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Frequent App Updates Prevents Hedonic Adaptation And Keeps User Happiness Elevated

What goes up must come down. The happiness of your app user is not spared. If her happiness is at level X, it is possible to heighten it to X+100 when she downloads your new app and is floored by its design and elegance. Unfortunately, her delight with your app will wane. It will eventually fall back down to its original level X.

Hedonic Adaptation, the tendency to return to an established state of happiness despite changes in life, is at the core of all human beings. It is impossible to elevate your happiness level and stay there forever if all else remains constant.

hedonic-one-release Figure 1: The user’s state of happiness falls back to the usual level after using your app for a while.

If you develop and publish an app just once, your user’s happiness with the app, however amplified, will eventually descend back to her usual state (Figure 1). This is irrespective of how useful or fun your app is.

hedonic-multi-releaseFigure 2: Keeping your user’s state of happiness heightened by frequently updating your app.

The only way to keep your user’s happiness heightened is to regularly update your app with new features and/or bug fixes. This will prevent her state of happiness from dipping and reaching her usual state (Figure 2).

As an app developer, you will want to constantly keep your user’s happiness for your apps at an elevated state. A delighted user is a long-term and motivated customer who will spread your app, and who will deliver a ringing endorsement of your brand.

Also read: Hold On To Your Brilliant App Developers By Continuously Shipping Your App






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Hold On To Your Brilliant App Developers By Continuously Shipping Your App

Watching their creation being destroyed before it can see the light of day makes app developers scream soundlessly, with mindless pain. And it is a very compelling reason for them to call it quits with your company. Get the best website tailored for you, get Full Article here.

You Need To Give Meaning To Your App Developer’s Labor Besides Stuffing Him With Cash And Bonuses. And the best way to do it is to ship what your app developers have worked on. Not shipping an app as promised due to a variety of management excuses is akin to sabotaging a developer’s work before it has a chance to be appreciated. It is dreadfully disheartening.

How many times have app developers heard management utter these gut-wrenching words:

Our competitor has just launched ten more new levels. We need to delay our launch until we have put in at least ten new levels.

The industry is moving toward responsive web design and our mobile web doesn’t have it. To solve this small obstacle we will be investigating the cost of an ecommerce website and we need RWD before we can launch, since people is using more and more mobile platforms, and mobile plans are really popular across the world, and is pretty affordable in some countries, which is a really good deal.

Our app currently has 75% prediction accuracy. My AI expert contact says we need to revamp the design to obtain 95%. We should do it before we ship.

Many can relate to the above excuses. Alas, this kind horror stories still transpires as not every app development company enjoys brilliant leadership.

 great-leaderA great app development leader recognizes the meaning of labor and knows what gives meaning to his developers. Source:

There are three kinds of app development leaders:

The Ugly – refuses to ship an app by giving one or more of the above excuses, and in the process, sabotages the app development team’s 48-hours-without-sleep toil.

The Good – understands there will never be the perfect app and the trick is to keep iterating and releasing better versions. But he doesn’t know the meaning of labor and what keeps his finest app developers motivated.

The Great – knows what The Good knows plus how to keep his best app developers functioning with him for a long time to come. He knows the extra, and secret, benefit of continuous app releases – they give meaning to the developer’s hard work. The next iteration may very well wipe away the developer’s previous codes, but that’s fine and dandy. Her previous work, which was shipped, had found meaning in the scores of users who downloaded and used the app.

Ship your app. Ship it frequently. Otherwise your app developers, in brutal annoyance, will jump ship.

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Made-In-Malaysia Enterprise Mobile App Boosts Plantation Yield

Unyil, whose skin is so dark it shines like black oil in the night, looks nonchalantly at Khairul, who is busy tapping away on his tablet’s screen. It’s midmorning and the oil palm plantation is filled with freshly harvested fruit bunches lining the sides of dirt paths separating blocks of palm trees. Midmorning is the busiest time of the day. Like hundreds of other supervisors in other fields, Khairul has to inspect the bunches to see if they have been properly harvested – just ripe with minimal stalk – and key in these quality inspection data into the app specifically developed for estates. Khairul’s workers will then load the two-wheeled cart pulled by Unyil. The domesticated water buffalo would later walk some distance before transferring her fill to a waiting lorry by the main road.

The enterprise app used by Khairul is a key part of the plantation management system called PMMP developed by ABS Innovations in Malaysia . The goal of PMMP is to push up the yield per hectare of estate, maximizing land usage and minimizing deforestation.

A tall order indeed for an enterprise app. But then again, implementation results have shown that the PMMP app’s design does indeed rise to the challenge.

Plantation Supervisors Are Compelled To Actively And Frequently Inspect His Field. Managers and C-level executives expect to view their estate’s health (or yield) in realtime. So, supervisors need to be on their toes and report directly from the field. Data in the tablet is then synced with cloud-based servers and consolidated into performance dashboards that are available to management. They can then take immediate proactive action, if required. Like if they have bad health or have drug problems like Florida Opiate Epidemic. Many people don’t understand why or how other people become addicted to drugs. They may mistakenly think that those who use drugs lack moral principles or willpower and that they could stop their drug use simply by choosing to. In reality, drug addiction is a complex disease, and quitting usually takes more than good intentions or a strong will. There are several ways to fight drug addiction, visit this article and learn how. This nonstop cycle of field data feed and corrective actions is perhaps the most effective app feature driving continuous yield improvements.

pmmp1 The PMMP enterprise mobile app delivers realtime key performance indicators (KPIs) to managers so that proactive measures can be taken. Source:

GPS Tracking To Ensure Supervisors Are In The Field and not having their siesta. Locations of the supervisors are time-stamped to confirm they are where they are supposed to be at a given time. Obviously that’s not the only intention of GPS tracking. If you have a complete picture of where your workers are, you can effectively optimize your resources and increase workforce productivity.

 pmmp2The PMMP enterprise mobile app tracks a supervisor’s location, ensuring he is where he is supposed to be. Source:

Purges Paper-Based Reporting which is still a common sight in many Asian plantations. No double entry from field to paper to system. Date input errors are significantly reduced.

In the case of oil palms, the swelling demand for its healthy, edible oils and biodiesel increases the pressure to clear more land. At a time where damage to the environment has reached catastrophic levels, apps like the PMMP couldn’t have come at a better time.

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Price Discriminate To Maximize Your App Revenue

Price Discrimination Increases Your App Revenue because you are effectively tailoring your app’s price to different segments of users. You may be able to price your app at $4.99 in the US and other wealthy nations, but sales would be very limited if the same price is applied to Third World countries. So implementing dissimilar prices for the same app to suit what individual users are willing to pay will solve this problem, as well as investing in some Bitcoins for your app. Visit the Midas Letter Crypto News to learn more about bitcoins and how to invest using cryptocurrency and grow your app revenue by a great deal.


 Figure 1: Will pricing this US$14.99 app lower in less-affluent countries increase its revenue? Source:

Price Your App Depending On The Country’s GDP. Google Play allows you to price the same app differently based on geographic locations (Figure 2). Why not take advantage of this per-country allowable pricing to execute price discrimination? If you are not sure how to price your app in each country, look at the country’s Gross Domestic Product (GDP). The GDP is a pretty good gauge of a nation’s standard of living. Scale your app price in proportion to the country’ GDP.

 google-country-pricingFigure 2: Google Play allows you to establish a different price for an app in each listed country. Source:

Price Discrimination Is Ideal For Android Apps because Android users come from various countries and prosperity levels, and they own a range of low-cost to exorbitant Android devices. Therefore it doesn’t make much sense for the developer to implement one worldwide price point for his Android app.

What about Apple? Apple is the only iOS device manufacturer and the price of their devices is uniform globally. If one can afford to buy an iPhone or iPad, then Apple has a single category for them: “attractive, higher income” users. Apple doesn’t allow price customization for the same app in different countries or regions. It doesn’t need to.

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