Paint Your In-App Deals Red To Hustle More Men Into Buying
It turns out that bulls are not the only ones going berserk when they see red. Apparently men, too, are knocked a little senseless when they meet this…
Want Free Advertisement For Your App? Then Make It Effortless For Users To Brag
A chum of mine recently shared a video on Facebook of his three-year-old daughter howling like a coyote as she danced and pranced away. It was ten seconds…
Unique Selling Point + A Little Lie Will Up Your App’s Market Value
If You Resist Hyping Up Your App, You Effectively Lower Its Market Value. Every other app developer swindles - a little - and tells their users how extraordinary…
Frequent App Updates Prevents Hedonic Adaptation And Keeps User Happiness Elevated
What goes up must come down. The happiness of your app user is not spared. If her happiness is at level X, it is possible to heighten it…
Hold On To Your Brilliant App Developers By Continuously Shipping Your App
Watching their creation being destroyed before it can see the light of day makes app developers scream soundlessly, with mindless pain. And it is a very compelling reason…
Is Your App Different Or Will It Make A Difference?
Angry Birds has been downloaded more than a billion times. Many a developer has probably slapped his forehead, drooled with envy and let out a demonic howl even,…
Supercharge Your App Users Through The Fear Of Losing
Can we develop an app that exploits a person’s fear of losing something? The emotion associated with losses is enormous. In fact, it is twice as great as…
The Secret to Making Your Apps Addictive: Stimulating Frustration & Pleasure Simultaneously!
What makes you stay up all night playing a game, attempting the same level over and over, until, finally at 3am, you succeed in butchering all the pigs…
How To Use The Path Of Least Resistance To Maximize Your App’s Profits
When confronted with making a tough decision, our befuddled brains turn us into passive decision makers. And if there happens to be a default option for us to…
How To Make Your App Super Addictive Using Variable Ratio Reinforcement
Variable Ratio Reinforcement (VRR) is what makes gamblers and gamers behave like a neurotically obsessed person. Take a slot machine. It is programmed to pay out money every…