Mobile App Development: Steps to Create Awesome Apps
Hours seldom pass without humans of the 21st century using a mobile app or two. They're the fifth basic necessity, along with the internet and smartphones, and are…
Top 2021 TikTok Statistics That Will Blow Your Mind
For Gen Z'ers, TikTok isn't just any other mobile app. It's an alternative universe where they could showcase their skills and creativity - which might otherwise seem silly…
Cost per Install: The Pricing Model Every App Marketer Should Know
Customer acquisition cost (CAC) is a crucial metric that can cause nightmares to app marketers. If CAC is equal to or higher than the lifetime value of the…
Python for App Development: A Concise Guide
In the past, python app development wasn’t something mobile app developers commonly associated with mobile applications. That’s because, with programming languages like Java, Kotlin, and Swift dominating the…
Driving Installs From Web Search: Guide to App SEO
Regularly acquiring users with high lifetime value is a mobile app developer’s dream come true. Apart from app marketing strategies like app install ad campaigns, cross-promotion, or influencer…
How Do Push Notifications Work? Everything a Noob Should Know
Push notifications are one of the most cost-effective app marketing strategies you could adopt. It’s an excellent method to engage and retain users and can significantly enhance the…
Trademarking a Mobile App and Whether It Is Worth the Hassle
Remember the Flappy Bird game app? It was a widely celebrated fad of the year 2014. Although short-lived, when it peaked, its creator, Dong Nguyen, used to earn…
The App Store Optimization (ASO) Playbook
Nearly 592 million apps are downloaded every day. If you’re a mobile app developer, you probably know (with the help of app analytics tools) the different ways users…
Mobile Application Testing Strategy and Approach
"Unfortunately the app has stopped". This would be the most annoying system message a user might come across while using your app. For users, it means it's time…
Location Based Advertising: Your Guide to the Future of Marketing
It is no secret that both the online as well as brick-and-mortar stores will benefit from online marketing. However, a physical store has the upper hand when utilising…