Is Your App Different Or Will It Make A Difference?
Angry Birds has been downloaded more than a billion times. Many a developer has probably slapped his forehead, drooled with envy and let out a demonic howl even,…
Convince Your App Users By Distorting Their Reality
When you hype up your app, the user’s expectation of the app will heighten. That much is apparent. More remarkable is the fact that hype will also distort…
Supercharge Your App Users Through The Fear Of Losing
Can we develop an app that exploits a person’s fear of losing something? The emotion associated with losses is enormous. In fact, it is twice as great as…
The Secret to Making Your Apps Addictive: Stimulating Frustration & Pleasure Simultaneously!
What makes you stay up all night playing a game, attempting the same level over and over, until, finally at 3am, you succeed in butchering all the pigs…
Supercharge Your App Revenues Using Decoy Offers
Every pretty gal knows this dirty trick. She wants to stand out and be the center of attention at a party tonight. So she asks her not-so-fine-looking friends…
How To Use The Path Of Least Resistance To Maximize Your App’s Profits
When confronted with making a tough decision, our befuddled brains turn us into passive decision makers. And if there happens to be a default option for us to…
How To Make Your App Super Addictive Using Variable Ratio Reinforcement
Variable Ratio Reinforcement (VRR) is what makes gamblers and gamers behave like a neurotically obsessed person. Take a slot machine. It is programmed to pay out money every…
Pay-What-You-Want In-App Purchase Results in Higher Earnings
The Android app, Easy Contact Sync, is a contact backup tool that allows you to back up your phone contacts to its SD card and a range of…
17 Tips To A Killer App Description
Your app description page is not an app description page at all. It’s an app marketing page and you, the developer, are the salesman trying to get people…
App Marketing 101: Find That Raving Fan
A good idea is like a virus. It likes to spread and it’s terribly contagious. Put a good idea into an app and watch it proliferate with minimal…