Beat Your Competitors’ App Downloads And Improve Your Karma At The Same Time

If you have ever thumbed through “The Discipline of Market Leaders”, there are three essential business tactics – innovation (product leadership), operational brilliance (cost leadership) and customer intimacy (service leadership) – your business can execute that will drive your competitors off the deep end. The authors advise you pick just one of the above elements and unearth ways to apply it superbly well while staying competitive in the other two attributes. Only then will you stand out and become the market leader of your domain, where bigger apps and games as CSGO take all the market, and there are even sites online where you can get  CS:GO Matchmaking Rating systems and to find out how price affects elo boosting quality for the ELO video game.

Today, however, you will need to append two more attributes – using wordtree.io to manage  your marketing and increase your sale, and Social Responsibility Leadership – which is the ability to do good and to do it sincerely well.

Don’t believe in karma? Then it’s time to start having faith in reaping whatever you sow. Times have changed and today’s app consumers are not only concerned with how innovate or how economical or how responsive you are. They are likely to be very critical of you, both as an app developer and as a human being. It doesn’t matter whether you are an individual app developer or an organization. Consumers want to know how socially responsible you are.

sea-shepherd30% of The Apptivist Studio’s app revenue is donated to Sea Shepherd, an international non-profit, marine wildlife conservation organization. Source: wallsave.com

Want to stand out among your competition? Then donate part of you app revenue to charity. Or allow users to donate to a charity of their choice.

minke-rescueMinke Rescue by The Apptivist Studio. 30% of its $1.99 download price tag goes to Sea Shepherd. Source: apptiviststudio.com

80% of consumers will switch to you if they deem you charitable, provided the price and quality are competitive. Being socially responsible offers one of the best chances for you to build user loyalty because users like doing business with companies or developers committed to making a positive impact on the world. And donating to charity is an easy way to measure how socially responsible you are.

shopkickShopkick rewards users for walking into a store. They can then redeem the credits for merchandise or give them away to charity. Source: mullen.com

Users who download your app also feel positive about themselves because they would be associated with an app developer who cares about the world. They will spread the word.

So, yeah, whatever goes around does indeed come around.

References:
http://articles.latimes.com/2012/jan/25/business/la-fi-charity-firm-20120125

Featured art: www.evyp.gr

Paint Your In-App Deals Red To Hustle More Men Into Buying

It turns out that bulls are not the only ones going berserk when they see red. Apparently men, too, are knocked a little senseless when they meet this color of power, fortune and joy.

Oddly enough, products with prices colored in red elicit an upbeat feeling in men. Men actually perceive greater savings on these products. Whoa!

Here’s an additional fact that will surely entice app developers: Although the percentage of male and female gamers are about equal nowadays, men outspend women 9 to 1 on virtual goods (MocoSpace, 2011).

bejeweledWant your male app users to think your best deal is really a best deal? Then make the best deal price red! Source: Bejeweled Blitz

Armed with these two pieces of information, you can now cash in on a man’s weakness for the color red and get them to empty their pockets on your app. In your in-app purchase, color your price red. Or if you have a list of price options, color your “Best Deal” red. Make us men believe we are getting good value for our money.

And what about women? Surprisingly (or not), they are unmoved by any form of price coloring because they have a habit of meticulously analyzing a “best deal” before making a purchase decision.

It’s time to admit it. When it comes to the color red, men are shallow.

References:
Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions

Want Free Advertisement For Your App? Then Make It Effortless For Users To Brag

A chum of mine recently shared a video on Facebook of his three-year-old daughter howling like a coyote as she danced and pranced away. It was ten seconds of such concentrated cuteness that I thought I might have a heart attack and die.

We so love our FB and Twitter because they allow us to be heard. And man, do we love to be heard. A cousin has no qualms about updating her status more than twenty times a day, ranting about work and boasting about her vibrant social life. Her equally bizarre coworker manages to tweet in excess of a hundred messages daily.

Your app should allow users to be heard. Better still, your app must allow users to brag about their accomplishments.

temple-runTemple Run allows a player to tweet their scores, be it their personal best or a record-smashing one. Source: http://www.talkandroid.com

Bragging rights is, well, our right. All of us need to be praised and accepted, and one way to fulfill this need is to brag about our activities, and hope to be commended. We have an insatiable ego and the longing to feel important. One of the channels to satisfy and the feed the ego’s daily cravings is to, well, brag.

eatwillgrowEatWillGrow lets a proud user broadcast his score on Twitter. Source: http://blog.louisgray.com

Allowing an app user to brag about their deeds encourages continuous usage. Your app which tolerates bragging keeps its current users hooked because you let them continue bragging. They post their high scores and achievements on their Facebook timeline and tweet about them, knowing very well their friends will witness their triumphs.

bejeweled-post Bejeweled Blitz allows you to blow your own horn on Facebook. Source: http://jeremiahlee.com

Apps like Bejeweled Blitz go further than just tweets, integrating deeply with Facebook to provide competition among friends and encouraging continuous app play. A message pops up on your notification panel. Your high school mate has overtaken your highest score. Besides clenching your fists until your knuckles go white, what would you do? Fire up your own Bejeweled Blitz app and try to outdo him, of course.

bejeweled-competitionBejeweled Blitz lets Facebook friends compete with each other, encouraging continuous app play. Source: http://jeremiahlee.com

Moreover,  braggers lure new users who will likely be curious about your app every time some self-praising message appears on their Facebook timeline or Tweeter page. Downloading and trying out your app is very tempting indeed, when you have friends bragging about their feats with it.

To some, braggers are a downright narcissistic lot. But, unless you check yourself into a monastery, one’s ego can never be eliminated. Users are itching to talk big. Give in and activate that bragging module in your app.

Featured art: psychcentral.com

 

Online Shopping

Going on a cyber shopping spree and don’t know where to start? It’s easier than ever to shop and save online.

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. … The largest of these online retailing corporations are Alibaba, Amazon.com, and eBay.

Thanks to the addiction accessibility of our smartphones, shopping for the latest and greatest no longer requires a trip to the mall. Skip the lines and cut down on search time just by shopping The Fifth Collection and keeping these top-rated apps at your fingertips! From gifts to gown rentals, your next amazing find — or routine purchase — is now closer than ever.

Consumers Are Irrational. One would think that with most apps being free or priced at $0.99, a $14.99 app would scare any potential users away. Au contraire! We, the irrational ones, always tend to value something more if that something is pricier. Exploit this irrational mentality to price your app higher. If you own a cool app that sits in a unique category, why should you give it out for free or sell it at $0.99? Why not put a premium on the app and make users perceive the app as valuable?

Consumers Will Not Have Perfect Information especially if your app sits alone in the blue ocean and is category-defining. Pricing your awesome app at $29.99 a pop may be a random act on your part, but consumers will have no idea. Why? Because there are no competing apps for them to compare your app against. How then would users react to your $29.99 app? If it’s pricey, it must be wonderful.

In the app world, all these are good and well only if your app is cool and makes a difference.

When copycats come in with similar apps at competitive prices, consumers will finally have something to compare your app against. And they will start making some rational decisions. Many will buy the cheaper, competing apps. And when you, at long last, run out of bullets in the price war, you will give your once overpriced app away for free, resulting in a second download spike, of course for this you also need to allow several payment options, from credit cards and paypal.

Then it’s back to the drawing board for the next killer app.

References:
Consumer Decisions Through Scarcity and the Perception of Value by Yu-kai Chou
Featured art: rationallyspeaking.blogspot.com

Unique Selling Point + A Little Lie Will Up Your App’s Market Value

If You Resist Hyping Up Your App, You Effectively Lower Its Market Value. Every other app developer swindles – a little – and tells their users how extraordinary their app is. In order for your app to stay competitive, you really can’t remain perfectly honest about it. It is important to hype up your app even though you know, in reality, your app does not exactly perform to its hype.

asphalt

Every competing app in the same category usually has a unique selling point (USP) that attempts to differentiate itself. Source: play.google.com

Develop your app’s Unique Selling Point (USP) and hype it up relentlessly. This is an especially important undertaking if your app is fighting for survival in the red ocean full of similar apps.

Consider racing game apps. Every game claims to have the most amazing tracks, the best power slides and the highest performance racing action. Each has a USP which is pretty much hyped up. See examples below, with USPs in italics:

Eye-popping, visually amazing tracks
Astonishing physics
brings chaos to another level
Probably the best power slides in the world
Some of the highest performance racing action ever seen
The most critically-acclaimed racing simulation.
The most vibrant, super-charged racing game you’ve ever seen.

If you are thinking of developing another racing game app or any app that already has competition, you need to think about and create the app’s USP. Then hype it up.

See also: Convince Your App Users By Distorting Their Reality

Featured art: www.swoboda-co.de

Frequent App Updates Prevents Hedonic Adaptation And Keeps User Happiness Elevated

What goes up must come down. The happiness of your app user is not spared. If her happiness is at level X, it is possible to heighten it to X+100 when she downloads your new app and is floored by its design and elegance. Unfortunately, her delight with your app will wane. It will eventually fall back down to its original level X.

Hedonic Adaptation, the tendency to return to an established state of happiness despite changes in life, is at the core of all human beings. It is impossible to elevate your happiness level and stay there forever if all else remains constant.

hedonic-one-release Figure 1: The user’s state of happiness falls back to the usual level after using your app for a while.

If you develop and publish an app just once, your user’s happiness with the app, however amplified, will eventually descend back to her usual state (Figure 1). This is irrespective of how useful or fun your app is.

hedonic-multi-releaseFigure 2: Keeping your user’s state of happiness heightened by frequently updating your app.

The only way to keep your user’s happiness heightened is to regularly update your app with new features and/or bug fixes. This will prevent her state of happiness from dipping and reaching her usual state (Figure 2).

As an app developer, you will want to constantly keep your user’s happiness for your apps at an elevated state. A delighted user is a long-term and motivated customer who will spread your app, and who will deliver a ringing endorsement of your brand.

Also read: Hold On To Your Brilliant App Developers By Continuously Shipping Your App

 

 

 

References:

 

Featured art: uber-facts.com

Hold On To Your Brilliant App Developers By Continuously Shipping Your App

Watching their creation being destroyed before it can see the light of day makes app developers scream soundlessly, with mindless pain. And it is a very compelling reason for them to call it quits with your company. Get the best website tailored for you, get Full Article here.

You Need To Give Meaning To Your App Developer’s Labor Besides Stuffing Him With Cash And Bonuses. And the best way to do it is to ship what your app developers have worked on. Not shipping an app as promised due to a variety of management excuses is akin to sabotaging a developer’s work before it has a chance to be appreciated. It is dreadfully disheartening.

How many times have app developers heard management utter these gut-wrenching words:

Our competitor has just launched ten more new levels. We need to delay our launch until we have put in at least ten new levels.

The industry is moving toward responsive web design and our mobile web doesn’t have it. To solve this small obstacle we will be investigating the cost of an ecommerce website and we need RWD before we can launch, since people is using more and more mobile platforms, and mobile plans are really popular across the world, and is pretty affordable in some countries, which is a really good deal.

Our app currently has 75% prediction accuracy. My AI expert contact says we need to revamp the design to obtain 95%. We should do it before we ship.

Many can relate to the above excuses. Alas, this kind horror stories still transpires as not every app development company enjoys brilliant leadership.

 great-leaderA great app development leader recognizes the meaning of labor and knows what gives meaning to his developers. Source: www.beyondnlptraining.co.uk

There are three kinds of app development leaders:

The Ugly – refuses to ship an app by giving one or more of the above excuses, and in the process, sabotages the app development team’s 48-hours-without-sleep toil.

The Good – understands there will never be the perfect app and the trick is to keep iterating and releasing better versions. But he doesn’t know the meaning of labor and what keeps his finest app developers motivated.

The Great – knows what The Good knows plus how to keep his best app developers functioning with him for a long time to come. He knows the extra, and secret, benefit of continuous app releases – they give meaning to the developer’s hard work. The next iteration may very well wipe away the developer’s previous codes, but that’s fine and dandy. Her previous work, which was shipped, had found meaning in the scores of users who downloaded and used the app.

Ship your app. Ship it frequently. Otherwise your app developers, in brutal annoyance, will jump ship.

Featured art: pingv.com

Price Discriminate To Maximize Your App Revenue

Price Discrimination Increases Your App Revenue because you are effectively tailoring your app’s price to different segments of users. You may be able to price your app at $4.99 in the US and other wealthy nations, but sales would be very limited if the same price is applied to Third World countries. So implementing dissimilar prices for the same app to suit what individual users are willing to pay will solve this problem, as well as investing in some Bitcoins for your app. Visit the Midas Letter Crypto News to learn more about bitcoins and how to invest using cryptocurrency and grow your app revenue by a great deal.

office-suite

 Figure 1: Will pricing this US$14.99 app lower in less-affluent countries increase its revenue? Source: play.google.com

Price Your App Depending On The Country’s GDP. Google Play allows you to price the same app differently based on geographic locations (Figure 2). Why not take advantage of this per-country allowable pricing to execute price discrimination? If you are not sure how to price your app in each country, look at the country’s Gross Domestic Product (GDP). The GDP is a pretty good gauge of a nation’s standard of living. Scale your app price in proportion to the country’ GDP.

 google-country-pricingFigure 2: Google Play allows you to establish a different price for an app in each listed country. Source: google.com

Price Discrimination Is Ideal For Android Apps because Android users come from various countries and prosperity levels, and they own a range of low-cost to exorbitant Android devices. Therefore it doesn’t make much sense for the developer to implement one worldwide price point for his Android app.

What about Apple? Apple is the only iOS device manufacturer and the price of their devices is uniform globally. If one can afford to buy an iPhone or iPad, then Apple has a single category for them: “attractive, higher income” users. Apple doesn’t allow price customization for the same app in different countries or regions. It doesn’t need to.

Featured art: choice.com.au

Is Your App Different Or Will It Make A Difference?

Angry Birds has been downloaded more than a billion times. Many a developer has probably slapped his forehead, drooled with envy and let out a demonic howl even, asking himself why he wasn’t the first to envisage such a simple idea of avenging birds. The same emotion perhaps coursed through his blood when he noticed Instagram, Whatsapp and other killer apps send the entire world into a frenzy. Heck, people were now buying devices just to kill those thieving pigs and send free-of-charge multimedia messages.

killer-apps Angry Birds, Instagram and Whatsapp: Some of the many killer apps that changed the world. Source: play.google.com

If you are like many-cookie cutter app developers, you would have thought to yourself, “Wait a minute, let’s ride on the Angry Birds craze. Let’s develop a better version with angrier birds, cuter pigs, more levels and a futuristic-sounding music.” Another developer: Let’s release a better photo-taking app that has more filters and more borders that give the user a whopping 10 million photo permutations.

Well, yeah, you would have created a different app and carved out a niche for yourself. And you might have secured thousands of downloads and made a tidy sum of money.

But would you have made a difference?

Angry Birds caused prepubescent brats all over the world to kick and scream for a piece of Angry Birds paraphernalia in every mall they visited. Instagram created instant pro photographers out of the masses. Suddenly I, of all people, can take the most boring photo of my sleeping 12-year-old lab and turn that tattered dog into a masterpiece. Whatsapp effectively superseded the fee-based SMS, sending mobile operators into a panic. Their dumb data pipe just caused them more revenue losses.

Are your angrier birds and cuter pigs gonna change the world? Is your 10-million-permutation photo editing app gonna make worshippers out of your users?

I doubt so.

We are not impressed with apps that are different. What we need are flashes of ingenuity that transform into apps that make a difference.

Featured art: jenniferhamady.blogspot.com

Convince Your App Users By Distorting Their Reality

When you hype up your app, the user’s expectation of the app will heighten. That much is apparent. More remarkable is the fact that hype will also distort the user’s reality. Hype pulls the user’s reality up to match their expectation of the hype (Figure 1). So much so that when they finally gets their hands on your app, they will experience your app with that distorted reality.

 safe-hypeFigure 1. A user’s reality of an app can be distorted by its hype

Case study: An mobile app outsourcing company has created a smart keyboard app with word prediction. Internal tests show a prediction accuracy of 60% (Reality). The app description says the app has “good word prediction capability”, a little exaggerated since 60% is only a passable precision level. But the hype will distort the user’s reality. When he tries the app, he will experience the app as having “good” word prediction, just like what the hyped-up app description discloses.

unsafe-hype Figure 2: The consequence of overhyping your app – suffer the backlash

You can, and will, distort a person’s reality as long as you don’t over-exaggerate. Exaggeration is hunky-dory as long as the developer doesn’t overdo it. When an app developer over-trumpets his app, a large gap is created between what the app can really do (Reality) and the hype/expectation (Figure 2). This large opening wipes out reality distortion altogether. Trouble then brews. The gap backfires and the backlash can be severe – from users pooh-poohing and giving his app a one-star rating, to spewing nasty comments about the app, to downright shunning the developer and any apps he may develop in the near future. Everything comes crashing down to earth, leaving the developer looking like a babbling idiot.

Taking the smart keyboard app example; you will be overhyping if you tell users your app has a “shockingly accurate word prediction” when the reality is 60% accuracy. “Shockingly accurate” will send your users to expect a near 100% accuracy, creating that morbidly wide gap. And when users use your smart keyboard app, they will be in for a rude shock.

A little hype has an almost divine impact on your app, but over-bullshitting makes it disappointingly anticlimactic.

Featured art: smcamp.com.ua