Trademarking a Mobile App and Whether It Is Worth the Hassle
Remember the Flappy Bird game app? It was a widely celebrated fad of the year 2014. Although short-lived, when it peaked, its creator, Dong Nguyen, used to earn…
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Free guides, tutorials and how-to’s, shared by experts to get app installs for you.
The App Store Optimization (ASO) Playbook
Nearly 592 million apps are downloaded every day. If you’re a mobile app developer, you probably know (with the help of app analytics tools) the different ways users…
Location Based Advertising: Your Guide to the Future of Marketing
It is no secret that both the online as well as brick-and-mortar stores will benefit from online marketing. However, a physical store has the upper hand when utilising…
iPhone vs Android Users: How Are They Different?
If you're a millennial, you probably will remember the days when the Symbian operating system (OS) ruled the mobile world. But when iOS and Android mobile operating systems…
What Is Mobile Retargeting and How to Optimize It for Perfect Results
What Is Mobile Retargeting? Mobile retargeting, or mobile app retargeting, means showing advertisements to people who have previously engaged with your website or app. These ads drive users…
App Deep Linking and Why It Matters To Marketing
With attention spans dropping like never before, smartphone users are easily distracted. Even if you ask them to visit a particular section of an app, they might soon…
Top 15 iPhone App Analytics Platforms in 2020
If you asked app entrepreneurs about the superpower they wish to possess, most of them would probably opt for “enhanced insights”. Luckily, there’s something close to this superpower…
How to Measure Your App’s Success Using Customer Lifetime Value
Marketers fancy tonnes of abbreviations to pinpoint the effectiveness of their app marketing campaigns, with metrics like Retention Rate (RR), Daily Active Users (DAU), and Cost Per Acquisition…
How to Find the Perfect Target Audience for Your Mobile App
An app that is built to impress everyone impresses no one. It may be tempting for developers to create an app that can satisfy a wide range of…
Mobile App Analytics and Tools: Everything You Need to Know
App development companies can’t rest on their laurels after creating and publishing an app. Instead, they need to market the app, acquire a reliable user base and ultimately…