Top 15 iPhone App Analytics Platforms in 2020
If you asked app entrepreneurs about the superpower they wish to possess, most of them would probably opt for “enhanced insights”. Luckily, there’s something close to this superpower…
If you asked app entrepreneurs about the superpower they wish to possess, most of them would probably opt for “enhanced insights”. Luckily, there’s something close to this superpower…
When a typical user wants to download an app, they usually make their way to the Google Play Store or the Apple App Store, depending on their device’s…
Marketers fancy tonnes of abbreviations to pinpoint the effectiveness of their app marketing campaigns, with metrics like Retention Rate (RR), Daily Active Users (DAU), and Cost Per Acquisition…
An app that is built to impress everyone impresses no one. It may be tempting for developers to create an app that can satisfy a wide range of…
App development companies can’t rest on their laurels after creating and publishing an app. Instead, they need to market the app, acquire a reliable user base and ultimately…
One of the biggest reasons why apps fail is because the market doesn’t need it. If app creators directly get into developing a full-fledged app, they are risking…
The average cost of app user acquisition was US$3.52 as of August 2019. It is a hefty sum to pay for your app to gain the popularity and…
Your app’s first impression matters the most and draws a fine line between retention and abandonment. It defines the aha moment of your app and in most cases,…
Push notifications can make or break your app. Deliver the right message to the right people and at the right time - you win hearts. If you overdo…
You spent thousands on developing an impeccable app and did a great job in offering an unmatched level of user experience. However, you don’t see the expected engagement…