How To Optimize Your Business With Mobile Apps
For the most part, mobile applications are an effective way to get your brand image out before clients. For instance, many ordinary mobile phone users favor the convenience…
Learn how to market, distribute and promote your app.
Free guides, tutorials and how-to’s, shared by experts to get app installs for you.
Top 55 Alternative App Stores to Try Out in 2021
When a typical user wants to download an app, they usually make their way to the Google Play Store or the Apple App Store, depending on their device’s…
How To Market an App: A Concise Guide
There are 2.87 million mobile applications in the Google Play store, 1.9 million in the Apple App Store, and approximately 669,000 apps in the Windows Store. Generally speaking,…
iBeacon 101: An Introduction To Beacons and Proximity Marketing
Apple has a long history of disrupting the personal computer and smartphone market. It has been an incremental innovative force ever since the introduction of the Macintosh back…
A Guide To Geofencing and Putting Location To Work
If marketers are given an opportunity to choose a superpower, most would probably go for telepathy. Being able to reach their audience at any hour of the day…
Cost per Install: The Pricing Model Every App Marketer Should Know
Customer acquisition cost (CAC) is a crucial metric that can cause nightmares to app marketers. If CAC is equal to or higher than the lifetime value of the…
Driving Installs From Web Search: Guide to App SEO
Regularly acquiring users with high lifetime value is a mobile app developer’s dream come true. Apart from app marketing strategies like app install ad campaigns, cross-promotion, or influencer…
How Do Push Notifications Work? Everything a Noob Should Know
Push notifications are one of the most cost-effective app marketing strategies you could adopt. It’s an excellent method to engage and retain users and can significantly enhance the…
Trademarking a Mobile App and Whether It Is Worth the Hassle
Remember the Flappy Bird game app? It was a widely celebrated fad of the year 2014. Although short-lived, when it peaked, its creator, Dong Nguyen, used to earn…
The App Store Optimization (ASO) Playbook
Nearly 592 million apps are downloaded every day. If you’re a mobile app developer, you probably know (with the help of app analytics tools) the different ways users…