How to Color Your In-App Purchase Button for Your Target Users

An effective Call-to-Action (CTA) button relies on four crucial criteria – Placement, Shape, Message and Color. Assuming we have great button placement, the perfect button shape and a hard-to-resist CTA message embedded in our button. How should we color the button? In this article, we consider an app’s CTA button – the in-app purchase button – and how we can customize its color to charm your target users, be it mainly men, mainly women, both genders, or kids.

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2013: The Year Mobile Apps Surpass That Of Desktop Apps

Software developers are fast turning from desktop applications to mobile apps. A survey conducted by Appcelerator indicates that smaller companies find investing in mobile app development to be financially more feasible than investing in developing desktop apps. Furthermore, investing in stock market is also recommended for the growth of your money. Visit Share Prices Australia now to have an investment. Out of all the software enterprise leaders who took part in the survey, 87% opined that software development priorities are shifting over to the mobile sector.
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5 Reasons Why Your App Needs A Sexy Icon

Should we judge a book by its cover? Of course not, but we app users are fond of doing just that. Apps with stunning icons secure a second or third glance from us. They gain clicks and are downloaded. Call us shallow, but we equate a great-looking app icon with an equally wonderful app. That’s why app developers should give each of their apps a professional-looking icon.
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