Driving Installs From Web Search: Guide to App SEO
Regularly acquiring users with high lifetime value is a mobile app developer’s dream come true. Apart from app marketing strategies like app install ad campaigns, cross-promotion, or influencer…
How Do Push Notifications Work? Everything a Noob Should Know
Push notifications are one of the most cost-effective app marketing strategies you could adopt. It’s an excellent method to engage and retain users and can significantly enhance the…
Trademarking a Mobile App and Whether It Is Worth the Hassle
Remember the Flappy Bird game app? It was a widely celebrated fad of the year 2014. Although short-lived, when it peaked, its creator, Dong Nguyen, used to earn…
The App Store Optimization (ASO) Playbook
Nearly 592 million apps are downloaded every day. If you’re a mobile app developer, you probably know (with the help of app analytics tools) the different ways users…
Mobile Application Testing Strategy and Approach
"Unfortunately the app has stopped". This would be the most annoying system message a user might come across while using your app. For users, it means it's time…
Location Based Advertising: Your Guide to the Future of Marketing
It is no secret that both the online as well as brick-and-mortar stores will benefit from online marketing. However, a physical store has the upper hand when utilising…
What Is a Mobile SDK and What Does It Do?
Did you know that on average an Android app uses nearly 18 third-party mobile SDKs? They are a set of tools that empower app developers, significantly cutting down…
iPhone vs Android Users: How Are They Different?
If you're a millennial, you probably will remember the days when the Symbian operating system (OS) ruled the mobile world. But when iOS and Android mobile operating systems…
How to Craft an App UI Design That Amplifies User Experience
When was the last time you installed an application with an unimpressive app UI design and kept it? Probably never. An average person has around 60 - 90…
25 Awesome Mobile Testing Tools and Platforms for Android and iOS
App testing is a must in the mobile app development process. Without testing, developers will have to publish their apps on app stores and wait for the feedback…