Test Group vs Control Group: Key Differences
Generally speaking, it seems much simpler to inquire about the results mobile marketing delivers than determining the measurable answers. The key challenges range from ascertaining when to measure…
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What Are App Icon Badges and How to Use Them
With over 1 billion mobile apps released worldwide, competition has intensified amongst software companies and mobile app developers. And with the ever-increasing demand, app icons are going to…
What Is Database Marketing: A Comprehensive Overview
In today's analytics-driven technological landscape, more companies are learning to exploit data to determine the sizes of potential markets, identities of potential and actual customers, and their precise…
Welcome Messages for User Onboarding Emails
Generally speaking, welcome messages and emails play a critical role in setting a precedent with potential new customers. While not often mentioned, welcome messages, when well structured, boost…
9 Examples of Effective Mobile App Gamification
In today’s dotcom landscape, people of all ages utilise some form of gamification on their smartphones to enhance their lives in different domains like health, business, entertainment etc.…
How to Use RFM Analysis for User Segmentation
User segmentation is critical for every mobile marketer to better understand users, satisfy them, and develop more personalised products and services. That being said, all successful businesses today,…
What Is Churn Rate and How to Calculate It
Loyal customers play an essential role in improving business performance and promoting competitiveness amongst enterprises. Furthermore, loyal customers can significantly help reduce companies’ publicity and advertising costs while…
Creating a User Persona for Mobile Marketing
The first rule of public speaking is ‘know your audience’ - which also applies to mobile marketing. In essence, not all users are the same, and not every…
Improving Mobile User Retention With Cohort Analysis
The enormous volume of user behaviour data generated in different domains typically provides data analysts with new uncharted opportunities to mine valuable insights into user behaviour. Likewise, mobile…
What Is Behavioral Segmentation in Mobile Marketing
As the world continues to morph into more of a global village, marketing remains a vital ingredient for every business’s success, and mobile app businesses are no exception.…
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