Hold On To Your Brilliant App Developers By Continuously Shipping Your App
Watching their creation being destroyed before it can see the light of day makes app developers scream soundlessly, with mindless pain. And it is a very compelling reason…
Watching their creation being destroyed before it can see the light of day makes app developers scream soundlessly, with mindless pain. And it is a very compelling reason…
Price Discrimination Increases Your App Revenue because you are effectively tailoring your app’s price to different segments of users. You may be able to price your app at…
Angry Birds has been downloaded more than a billion times. Many a developer has probably slapped his forehead, drooled with envy and let out a demonic howl even,…
When you hype up your app, the user’s expectation of the app will heighten. That much is apparent. More remarkable is the fact that hype will also distort…
Can we develop an app that exploits a person’s fear of losing something? The emotion associated with losses is enormous. In fact, it is twice as great as…
When confronted with making a tough decision, our befuddled brains turn us into passive decision makers. And if there happens to be a default option for us to…
Your app description page is not an app description page at all. It’s an app marketing page and you, the developer, are the salesman trying to get people…
A good idea is like a virus. It likes to spread and it’s terribly contagious. Put a good idea into an app and watch it proliferate with minimal…
The Facebook timeline cover is the most ignored piece of real estate offering free social media marketing to app developers. If you look at many app developers’ FB…
Should we judge a book by its cover? Of course not, but we app users are fond of doing just that. Apps with stunning icons secure a second or third glance from us. They gain clicks and are downloaded. Call us shallow, but we equate a great-looking app icon with an equally wonderful app. That’s why app developers should give each of their apps a professional-looking icon.
(more…)