Learn how to create an app here.
Free guides, tutorials and how-to’s, shared by app development experts.
An effective Call-to-Action (CTA) button relies on four crucial criteria – Placement, Shape, Message and Color. Assuming we have great button placement, the perfect button shape and a hard-to-resist CTA message embedded in our button. How should we color the button? In this article, we consider an app’s CTA button – the in-app purchase button – and how we can customize its color to charm your target users, be it mainly men, mainly women, both genders, or kids.
Should we judge a book by its cover? Of course not, but we app users are fond of doing just that. Apps with stunning icons secure a second or third glance from us. They gain clicks and are downloaded. Call us shallow, but we equate a great-looking app icon with an equally wonderful app. That’s why app developers should give each of their apps a professional-looking icon.