Supercharge Your App Users Through The Fear Of Losing
Can we develop an app that exploits a person’s fear of losing something? The emotion associated with losses is enormous. In fact, it is twice as great as…
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The Secret to Making Your Apps Addictive: Stimulating Frustration & Pleasure Simultaneously!
What makes you stay up all night playing a game, attempting the same level over and over, until, finally at 3am, you succeed in butchering all the pigs…
How To Use The Path Of Least Resistance To Maximize Your App’s Profits
When confronted with making a tough decision, our befuddled brains turn us into passive decision makers. And if there happens to be a default option for us to…
How To Make Your App Super Addictive Using Variable Ratio Reinforcement
Variable Ratio Reinforcement (VRR) is what makes gamblers and gamers behave like a neurotically obsessed person. Take a slot machine. It is programmed to pay out money every…
Pay-What-You-Want In-App Purchase Results in Higher Earnings
The Android app, Easy Contact Sync, is a contact backup tool that allows you to back up your phone contacts to its SD card and a range of…
17 Tips To A Killer App Description
Your app description page is not an app description page at all. It’s an app marketing page and you, the developer, are the salesman trying to get people…
What Is An App: A Brief History
“I can’t live without my phone.” Nothing could be further from the truth. In reality, we can’t live without our Facebook, Twitter, Instagram and Candy Crush Saga. Ah,…
Top 9 Strategies to a UI/UX-Driven Mobile Web
It sure sucks when your favorite site is not optimized for mobile devices. Imagine having to scroll horizontally because the entire site doesn’t fit into your phone’s width.…
2 Reasons Tizen is Crucial to Samsung’s Continued Success
Samsung may be selling its Galaxy S phones and Galaxy tabs to the world, but it is making zilch in China and the company is not happy about it.
Differentiation in China. China wants Internet censorship. Google doesn’t want to be evil. So, Google’s trouble with China ended up with the former’s celebrated mobile platform – Android – being out of control in the country.
Lots of phone manufacturers in China use Android because it’s open source and free. However, most of Google’s services like Search, Gmail and YouTube are blocked there. So, China’s device makers have removed most, if not all, of Google’s apps and features from the Android platform, and replaced them with apps from Chinese software companies, the most common being Baidu’s search engine that took the place of Google Search.
How to Color Your In-App Purchase Button for Your Target Users
An effective Call-to-Action (CTA) button relies on four crucial criteria – Placement, Shape, Message and Color. Assuming we have great button placement, the perfect button shape and a hard-to-resist CTA message embedded in our button. How should we color the button? In this article, we consider an app’s CTA button – the in-app purchase button – and how we can customize its color to charm your target users, be it mainly men, mainly women, both genders, or kids.
