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Samsung may be selling its Galaxy S phones and Galaxy tabs to the world, but it is making zilch in China and the company is not happy about it.
Differentiation in China. China wants Internet censorship. Google doesn’t want to be evil. So, Google’s trouble with China ended up with the former’s celebrated mobile platform – Android – being out of control in the country.
Lots of phone manufacturers in China use Android because it’s open source and free. However, most of Google’s services like Search, Gmail and YouTube are blocked there. So, China’s device makers have removed most, if not all, of Google’s apps and features from the Android platform, and replaced them with apps from Chinese software companies, the most common being Baidu’s search engine that took the place of Google Search.
An effective Call-to-Action (CTA) button relies on four crucial criteria – Placement, Shape, Message and Color. Assuming we have great button placement, the perfect button shape and a hard-to-resist CTA message embedded in our button. How should we color the button? In this article, we consider an app’s CTA button – the in-app purchase button – and how we can customize its color to charm your target users, be it mainly men, mainly women, both genders, or kids.