Test Group vs Control Group: Key Differences
Generally speaking, it seems much simpler to inquire about the results mobile marketing delivers than determining the measurable answers. The key challenges range from ascertaining when to measure…
What Are App Icon Badges and How to Use Them
With over 1 billion mobile apps released worldwide, competition has intensified amongst software companies and app developers. And with the ever-increasing demand, app icons are going to continually…
Welcome Messages for User Onboarding Emails
Generally speaking, welcome messages and emails play a critical role in setting a precedent with potential new customers. While not often mentioned, welcome messages, when well structured, boost…
Build Versus Buy When Developing a Mobile App
Currently, mobile applications are the key driving force behind the mobile explosion in the consumer technology market, and hold the power to do the same in the mainstream…
The Basic Product Requirements Document Template Framework
Requirements documents tend to be utilised in different industries, and are usually filled with sophisticated diagrams, detailed data definitions and long-form descriptions. In practice, a badly written set…
Creating a User Persona for Mobile Marketing
The first rule of public speaking is ‘know your audience’ - which also applies to mobile marketing. In essence, not all users are the same, and not every…
What Is Behavioral Segmentation in Mobile Marketing
As the world continues to morph into more of a global village, marketing remains a vital ingredient for every business’s success, and mobile app businesses are no exception.…
Best Practices When Building a Mobile App Landing Page
Landing pages are a vital component of effective inbound mobile marketing. Generally, many internet marketers view these pages as landing pads for prospects. Whether lead generation or collecting…
What Is the Meaning of CPM in Mobile Marketing?
The advertising industry has evolved with its measurability and accountability over the years. For the case of mobile advertising, two pricing models are widely used to inform budgeting…
What Exactly Is an SDK in Mobile Development?
Technology has taken giant leaps as mobile devices are used for more than making calls nowadays. Good news is that their software and development platforms have also kept…