At the vanguard of technology, artificial intelligence (AI) is underpinning a myriad of state-of-the-art developments that are changing the manner through which modern businesses operate. In fact, the…
Generally speaking, it seems much simpler to inquire about the results mobile marketing delivers than determining the measurable answers. The key challenges range from ascertaining when to measure…
With over 1 billion mobile apps released worldwide, competition has intensified amongst software companies and mobile app developers. And with the ever-increasing demand, app icons are going to…
Generally speaking, welcome messages and emails play a critical role in setting a precedent with potential new customers. While not often mentioned, welcome messages, when well structured, boost…
Currently, mobile applications are the key driving force behind the mobile explosion in the consumer technology market, and hold the power to do the same in the mainstream…
Requirements documents tend to be utilised in different industries, and are usually filled with sophisticated diagrams, detailed data definitions and long-form descriptions. In practice, a badly written set…
The first rule of public speaking is ‘know your audience’ - which also applies to mobile marketing. In essence, not all users are the same, and not every…
As the world continues to morph into more of a global village, marketing remains a vital ingredient for every business’s success, and mobile app businesses are no exception.…
Landing pages are a vital component of effective inbound mobile marketing. Generally, many internet marketers view these pages as landing pads for prospects. Whether lead generation or collecting…
The advertising industry has evolved with its measurability and accountability over the years. For the case of mobile advertising, two pricing models are widely used to inform budgeting…