What Is Database Marketing: A Comprehensive Overview

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In today's analytics-driven technological landscape, more companies are learning to exploit data to determine the sizes of potential markets, identities of potential and actual customers, and their precise…

9 Examples of Effective Mobile App Gamification 

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In today’s dotcom landscape, people of all ages utilise some form of gamification on their smartphones to enhance their lives in different domains like health, business, entertainment etc.…

How to Use RFM Analysis for User Segmentation

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User segmentation is critical for every mobile marketer to better understand users, satisfy them, and develop more personalised products and services. That being said, all successful businesses today,…

What Is Churn Rate and How to Calculate It

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Loyal customers play an essential role in improving business performance and promoting competitiveness amongst enterprises. Furthermore, loyal customers can significantly help reduce companies’ publicity and advertising costs while…

Improving Mobile User Retention With Cohort Analysis

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The enormous volume of user behaviour data generated in different domains typically provides data analysts with new uncharted opportunities to mine valuable insights into user behaviour. Likewise, mobile…

What Does In-App Purchase Mean in Mobile Apps?

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The commercialisation of the Internet has rapidly changed the technology business landscape. In the new mobile economy, one incredibly disruptive innovation has been the incorporation of in-app purchases…

Control Groups in Mobile Marketing and Testing

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Mobile applications are currently part and parcel of our daily lives, from ordering food to making payments. However, they still need efficient testing techniques to ensure their usability…

Mobile Marketing: A Comprehensive Overview

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Technology has changed our lives and daily habits in unimaginable ways. Smartphones have advanced in ways Dr Martin Cooper would never have envisioned when he made the first…

Why You Should Choose Cloud Apps in 2021

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These days it is difficult to peruse through a technology journal or blog without finding the term 'app cloud.' Nowadays, it’s impossible to find a company that has…