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How to Use RFM Analysis for User Segmentation

User segmentation is critical for every mobile marketer to better understand users, satisfy them, and develop more personalised products and services. That being said, all successful businesses today,…

What Is Churn Rate and How to Calculate It

Loyal customers play an essential role in improving business performance and promoting competitiveness amongst enterprises. Furthermore, loyal customers can significantly help reduce companies’ publicity and advertising costs while…

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